BrüMate App
When I joined BrüMate in 2022, the BrüMate App had been created and set up using TapCart and Shopify but not maintained. I met with stakeholders to create a plan and system to update the App's design matching our new branding and create a better User Experience.
All information in this case study is my own and may not reflect the views of BrüMate.
Role:
Branding, Project Management, UX Design
Date:
Aug 2023
Prototype Link:
Not Yet Available
Project Kickoff
After meeting with the creative, marketing and digital teams and interviewing stakeholders, I proposed a plan to redesign our app over the course of 6 weeks. I wanted to create a slow transition from our previous experience to a new experience while monitoring app performance through the transition. With thousands of daily active users, we didn't want to disrupt campaign performance and allow our users time to adjust to new designs.
The Gameplan
From my interview with stakeholders, I gathered that the team felt like the app was confusing to use. The old App Design had duplicative content and a poor information architecture. Because the majority of our app users have used our site before downloading the app, I decided to model the app navigation and content similar to our site to give users a seamless experience from site to app.
Design Systems
I created a design system for the app to create consistency within typography, components, and tabs. I also created a component library within Photoshop for our design team to use going forward. These systems allow our design team to design more efficiently and effectively.
The Outcome
We launched the new app design in August 2023, and after a 6 month period conversion increased from 2% to 4.4% on the app. We also saw increases in product searches, product views, and number of products purchased. After a 1 year period, we saw a 25% increase in sales within the app, a 113% increase in sessions, a 116% increase in retention rate! I continue to work with Tapcart to bring even more functionality to our app.
In 2024, BrüMate won App Design of the Year from Tapcart.